NBC To Go Live Across U.S. For '18 Games Redskins' Allen Rebukes Anonymous Sourcing Fire Prompts Evacuation Of MLBAM's HQ White Sox Partner With Four Brewers Pierzynski Joins Fox Sports Full-Time Tentative Deal Reached In Hockey Dispute Bryant Debuts Second Installment Of Video Project LPGA ANA Inspiration Alive And Well Sources: Oklahoma State Exploring AD-In-Waiting Raiders Begin Process For Vegas Stadium
SBD/June 20, 2013/Classified AdvertisementsPrint All
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SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
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