P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad Vegas PGA Tour Event Adding "Dayclub" PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References
Upcoming Conferences and Events
SBD/June 19, 2013/Marketing and Sponsorship
PGA Tour, Travelers In Negotiations To Extend Tournament Title Sponsorship
Published June 19, 2013
LOOKING FOR LOVE: In Edmonton, Evan Daum notes with CN "ready to pull its sponsorship" of the LPGA Canadian Women’s Open, Golf Canada and Tournament Dir Brent McLaughlin are "putting the finishing touches on securing a new sponsor for the first time in eight years." McLaughlin said, "We’re confident that the event is going to go forward and we’re confidently approaching a new title sponsor." He added, "We’re hoping that just prior to this event, or just shortly after this event, we will make an announcement." Daum notes despite CN not renewing its sponsorship of the tournament, the company "won’t be leaving the golf world entirely, instead opting to increase their support of Golf Canada junior golf initiatives, including the Future Links program" (EDMONTON JOURNAL, 6/19).