NBA Adds Twitter Handle To Official Game Balls Fox Sports Restores Ads On Entercom Stations Report: Under Armour Preps Durant Offer Leavine Family Racing Brings On Thrivent Financial Golfers Selling Shirt Ad Space For PGA Championship Chips & Putts Marketplace Roundup AFib Awareness Promoted At Chicago Chase Race USA Basketball Signs Three New Sponsors Brooks Sports Adds Concept Store At New HQ
Upcoming Conferences and Events
SBD/June 19, 2013/Marketing and Sponsorship
PGA Tour, Travelers In Negotiations To Extend Tournament Title Sponsorship
Published June 19, 2013
LOOKING FOR LOVE: In Edmonton, Evan Daum notes with CN "ready to pull its sponsorship" of the LPGA Canadian Women’s Open, Golf Canada and Tournament Dir Brent McLaughlin are "putting the finishing touches on securing a new sponsor for the first time in eight years." McLaughlin said, "We’re confident that the event is going to go forward and we’re confidently approaching a new title sponsor." He added, "We’re hoping that just prior to this event, or just shortly after this event, we will make an announcement." Daum notes despite CN not renewing its sponsorship of the tournament, the company "won’t be leaving the golf world entirely, instead opting to increase their support of Golf Canada junior golf initiatives, including the Future Links program" (EDMONTON JOURNAL, 6/19).