Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal Kings' Ranadive Explains Role In Firing Malone New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH
SBD/June 19, 2013/Marketing and Sponsorship
NBA Players' Popularity Booms, Driving Value Of Marketing Opportunities
Published June 19, 2013
FINE CHINA: In L.A., Jamie Wetherbe reported photos of a statue of Bryant in Guangzhou, China, "popped up on Twitter" on Monday. The statue "appears to be outside the Guangzhou Academy of Fine Arts' Sculpture Museum" (LATIMES.com, 6/18). CBS Sports Network’s Doug Gottlieb said that the statue of Bryant is there because of Nike and the “power of the swoosh." Gottlieb said of Nike, “They were ahead of the curve in terms of investing in China as a place where you could sell shoes. ... China is where the money is. It’s an emerging market and Nike has smartly invested in Yao Ming and of course, Kobe Bryant and other stars go over there on a yearly basis. This is all about the power of the swoosh” (“Lead Off,” CBSSN, 6/18).