Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games
SBD/June 19, 2013/Marketing and Sponsorship
NBA Players' Popularity Booms, Driving Value Of Marketing Opportunities
Published June 19, 2013
FINE CHINA: In L.A., Jamie Wetherbe reported photos of a statue of Bryant in Guangzhou, China, "popped up on Twitter" on Monday. The statue "appears to be outside the Guangzhou Academy of Fine Arts' Sculpture Museum" (LATIMES.com, 6/18). CBS Sports Network’s Doug Gottlieb said that the statue of Bryant is there because of Nike and the “power of the swoosh." Gottlieb said of Nike, “They were ahead of the curve in terms of investing in China as a place where you could sell shoes. ... China is where the money is. It’s an emerging market and Nike has smartly invested in Yao Ming and of course, Kobe Bryant and other stars go over there on a yearly basis. This is all about the power of the swoosh” (“Lead Off,” CBSSN, 6/18).