Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/June 18, 2013/Marketing and Sponsorship
Rose Stands To Cash In From U.S. Open Win With Sponsor Bonuses, Appearance Fees
Published June 18, 2013
TAKING HIS TIME: Rose this morning appeared on CNBC from the NYSE floor and said there has been a "lot of interest" from potential sponsors after winning the U.S. Open, but added he is "having a hard time catching up on my phone with family (and) friends." CNBC's Simon Hobbs noted Rose recently signed an endorsement deal with British Airways, and Rose said, "I'm very well looked after being one of their premier cardholders. I get definitely some fantastic treatment." He noted Jacklin after he won the U.S. Open "felt like he was dragged all around the world, doing all sorts of things that he thought he should be doing as a major champion." Rose: "He said actually that his major run ended very quickly because of how he handled that period because that's what he thought he needed to be capitalizing upon. ... That's a good lesson for me to really stay true to my game and always make every decision I make about what's best for my game." He noted he has to "relish" some of the potential endorsement opportunities, but "at the same time weigh them out very carefully" ("Squawk on the Street," CNBC, 6/18). Rose also appeared on NBC's "Today" and MSNBC's "Morning Joe" this morning.