SBD/June 18, 2013/Marketing and Sponsorship

Rose Stands To Cash In From U.S. Open Win With Sponsor Bonuses, Appearance Fees

Rose became the first Englishman to win the U.S. Open since Tony Jacklin in '70
Golfer Justin Rose stands to gain at least US$1.57M from "bonuses in his sponsorship contracts" following U.S. Open victory, and his management also will "immediately" be able to increase his appearance fees, according to James Corrigan of the London TELEGRAPH. A source said Rose's bonuses "will not just rise for this year, but for the years ahead. Justin was already among the top earners in golf, but this will take him to a new level. When his contracts are up for renewal, the numbers will be huge." Corrigan noted Rose became the first Englishman to win the U.S. Open since Tony Jacklin in '70, and the first to win any major since Nick Faldo in '96. That makes Rose "hot property to appear at corporate days." The victory moved Rose to No. 3 in the World Golf Rankings, which also means "other bonuses will kick in on his contracts" (TELEGRAPH.co.uk, 6/17).

TAKING HIS TIME: Rose this morning appeared on CNBC from the NYSE floor and said there has been a "lot of interest" from potential sponsors after winning the U.S. Open, but added he is "having a hard time catching up on my phone with family (and) friends." CNBC's Simon Hobbs noted Rose recently signed an endorsement deal with British Airways, and Rose said, "I'm very well looked after being one of their premier cardholders. I get definitely some fantastic treatment." He noted Jacklin after he won the U.S. Open "felt like he was dragged all around the world, doing all sorts of things that he thought he should be doing as a major champion." Rose: "He said actually that his major run ended very quickly because of how he handled that period because that's what he thought he needed to be capitalizing upon. ... That's a good lesson for me to really stay true to my game and always make every decision I make about what's best for my game." He noted he has to "relish" some of the potential endorsement opportunities, but "at the same time weigh them out very carefully" ("Squawk on the Street," CNBC, 6/18). Rose also appeared on NBC's "Today" and MSNBC's "Morning Joe" this morning.
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