Spieth Stars In New AT&T Campaign United Extends Deal With N.Y. Marathon St. Louis County Funds Pulled From NFL Stadium Univ. Of South Carolina Merchandise Selling Fast Union Adds Acme, Trumark As Official Sponsors Denny's Inks Denny Hamlin To Deal NFL Jets To Hold Camp At Team HQ NFL Hands Down Penalties For Browns, Falcons Brewers Aim To Win Back Harley Davidson Lewis, Mickelson Star In New KPMG Campaign
Upcoming Conferences and Events
SBD/June 18, 2013/Marketing and Sponsorship
Robert Griffin III Inks USAA Endorsement Deal; Campbell's Chunky Soup Adds Clay Matthews
Published June 18, 2013
SOUPER DUPER: Lefton reports Packers LB Clay Matthews replaces Giants WR Victor Cruz "in the latest version" of the Campbell's Chunky soup "Mama's Boys" campaign from Y&R, N.Y. Several of Matthews' Packers teammates also will "appear in the campaign." For Matthews, the Campbell's effort "marks another relationship with an NFL sponsor, as he is also aligned with league partners Verizon, Gillette, Nike and licensee Fathead." He has "non-league deals with Muscle Milk and Boucher Automotive Group in Milwaukee and a local memorabilia deal with Legends of the Field." Verizon, Gillette and Nike are "expected to use Matthews in national ads during the NFL season" (SPORTSBUSINESS JOURNAL, 6/17 issue).