Hyundai Signs Four-Year Deal As NFL Auto Sponsor Women's Fashion In Spotlight At Wimbledon Several Venues Considered For Temporary NFL Stay CAA NFL Agent Tom Condon Profiled Scotiabank Threatens To Pull CONCACAF Sponsorship Experts Scoff At Proposal For Raiders' Stadium Iguodala Settling In To Role With Twice Marketplace Roundup Oubre Jr. Leads NBA Draft Fashion Bryant Makes Waves Appearing At "SNF" Shoot
SBD/June 18, 2013/Marketing and Sponsorship
Robert Griffin III Inks USAA Endorsement Deal; Campbell's Chunky Soup Adds Clay Matthews
Published June 18, 2013
SOUPER DUPER: Lefton reports Packers LB Clay Matthews replaces Giants WR Victor Cruz "in the latest version" of the Campbell's Chunky soup "Mama's Boys" campaign from Y&R, N.Y. Several of Matthews' Packers teammates also will "appear in the campaign." For Matthews, the Campbell's effort "marks another relationship with an NFL sponsor, as he is also aligned with league partners Verizon, Gillette, Nike and licensee Fathead." He has "non-league deals with Muscle Milk and Boucher Automotive Group in Milwaukee and a local memorabilia deal with Legends of the Field." Verizon, Gillette and Nike are "expected to use Matthews in national ads during the NFL season" (SPORTSBUSINESS JOURNAL, 6/17 issue).