Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Podcast With SB Committee Chair Ric Campo Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads
SBD/June 18, 2013/Marketing and Sponsorship
Robert Griffin III Inks USAA Endorsement Deal; Campbell's Chunky Soup Adds Clay Matthews
Published June 18, 2013
SOUPER DUPER: Lefton reports Packers LB Clay Matthews replaces Giants WR Victor Cruz "in the latest version" of the Campbell's Chunky soup "Mama's Boys" campaign from Y&R, N.Y. Several of Matthews' Packers teammates also will "appear in the campaign." For Matthews, the Campbell's effort "marks another relationship with an NFL sponsor, as he is also aligned with league partners Verizon, Gillette, Nike and licensee Fathead." He has "non-league deals with Muscle Milk and Boucher Automotive Group in Milwaukee and a local memorabilia deal with Legends of the Field." Verizon, Gillette and Nike are "expected to use Matthews in national ads during the NFL season" (SPORTSBUSINESS JOURNAL, 6/17 issue).