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SBD/June 18, 2013/Marketing and Sponsorship
WTA Launches Global "40 Love" Global Ad Campaign Via Print, TV, Digital
Published June 18, 2013
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|CURRENT PLAYERS||PAST PLAYERS|
|Victoria Azarenka||Steffi Graf|
|Li Na||Chris Evert|
|Maria Sharpova||Monica Seles|
|Serena Williams||Billie Jean King|
|Venus Williams||Martina Navratilova|
LEAGUE OF EXTRAORDINARY WOMEN: The campaign focuses attention not only on the league's history of athletic competition, but on its broader social impact as well. King in her narration notes the league "made history" and says players have been "determined to win, not just for ourselves, but for women everywhere." WTA CMO Andrew Walker said a goal of the ads was to highlight how the league's founding was "based on principles of equality and opportunity," and how that "spirit has carried on" through today's players. This is evidenced by current players thanking the WTA founders and stars who came before them. Walker: "That baton has passed, not only from a sporting perspective, but a social perspective, across four decades."