NFL Criticized For Suspending Rice Just Two Games SBJ/SBD Seek Hockey/Soccer Beat Writer James Dolan Tops List Of N.Y.'s Most Powerful Under Armour's Sales Up 34% In FY Q2 Int'l Crown Organizers Bullish On First Event C-USA Set To Offer Full Scholarships To Athletes Casey Wasserman Takes Over L.A.'s Olympics Bid Sporting KC Unveils National Training Center Plans Mayweather Gets Nevada Promoter's License Broncos Move Forward Without Bowlen
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Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or firstname.lastname@example.org.
SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
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