UK Ticket Prices Soar For Home Finale Mariners Closing Venezuelan Academy Marquette Will Not Help Pay For Arena Raiders Sign One-Year Stadium Lease Names In The News Jeanie Buss Puts Organization On Notice "PBC" Looks To Impress In Saturday's Debut CBA Seen As Small Win For MLS Players NBC Not Setting Ad Rates For "PBC" Devils Celebrating '95 Stanley Cup Team
SBD/June 18, 2013/Classified AdvertisementsPrint All
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SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
Publishing Date: July 15 Ad Close: July 1 Materials Close: July 3. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.