Knicks, Rangers Post High Renewal Rates VMI, Under Armour Sign Apparel Deal Tag Heuer To Sponsor N.Y. Marathon Yankees Test Out Metal Detectors Selig Wishes A's Had New Ballpark Populous To Design Columbia Ballpark Glazers Have No Plans To Sell ManU CBS Signs Presenting Partners For NFL Thursdays NBC Sports Makes NFL Analyst Hires Leiweke Denies He Is Leaving MLSE
SBD/June 18, 2013/Classified AdvertisementsPrint All
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SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
Publishing Date: July 15 Ad Close: July 1 Materials Close: July 3. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.