Vikings Play First Game In New Venue Triple-A Team Turns Ballpark Into Golf Course ArenaBowl XXIX Draws Crowd Of 13,390 IndyCar Gets Thrilling Finish At Texas CSN Chicago Carrying Scully's Cubs-Dodgers Call Kaepernick Refuses To Stand For National Anthem T'Wolves, Lynx Unveil New Scoreboard Fox Sports Australia To Show Pac-12 Games Cal-Hawaii Draws Strong Crowd In Sydney PGA Tour Happy With Live Streams
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SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
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