Minnesota United Quiet On Construction Delays NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup L.A. Council Questions Revised '24 Olympic Plans Cubs Sign Theo Epstein To Five-Year Extension Obama Addresses Kaepernick Protest ESPN Moving Greenberg From "Mike & Mike"? Mondelez Signs New Sponsorship With USOC Poll Shows Goodell Most Influential In Sports NFL Exec Says "Low Likelihood" Of China Game
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SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
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