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SBD/June 14, 2013/Media
ABC Earns A 12.0 Overnight Ratings For The Heat's NBA Finals Game 4 Win
Published June 14, 2013
YOU REAP WHAT YOU SOW: In St. Louis, Dan Caesar writes ESPN's focus on the Lakers' travails this season "just might be a big part" of the reason the Finals ratings have dipped. ESPN "bombarded its viewers all season with coverage" of the Lakers, nearly "ignoring the best teams in the Western Conference, the Spurs and Oklahoma City Thunder." Even when the Lakers "got off to a terrible start, the focus continued to be on story lines regarding the Lakers’ problems." When the team "continued to have problems, the talk centered on if they can make the playoffs instead of shifting focus to better teams." While it is "true that ESPN had coverage ad nauseam all season of the Miami Heat, it did little with the Spurs." Despite this team having the "same coach and core group of players who have won multiple NBA titles, the team isn’t glamorous enough to warrant ESPN’s star treatment all season that it gives the 'sexy' teams" (ST. LOUIS POST-DISPATCH, 6/14).