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Final Ratings: Belmont Stakes Down From '12; Royals Setting Records On RSN

NBC finished with a 4.5 rating and 7.0 million viewers for the race segment of the Belmont Stakes last Saturday, down 6% and 7%, respectively, from a 4.8 rating and 7.7 million viewers for last year’s race. However, the audience is the second best for race since Big Brown went for the Triple Crown in ’08 (Austin Karp, Assistant Managing Editor).

BELMONT STAKES AUDIENCE TREND
YEAR
NET
RATING
VIEWERS (000)
WINNER
'13
NBC
4.5
7,000
Malice Palice
'12
NBC
4.8
7,700
Union Rags
'11
NBC
4.3
6,800
Ruler On Ice
'10
ABC
3.0
4,735
Drosselmeyer
'09
ABC
4.4
6,640
Summer Bird
'08*
ABC
8.2
13,096
Da'Tara
'07
ABC
3.2
4,861
Rags to Riches
'06
ABC
3.5
5,044
Jazil
'05
NBC
5.4
7,712
Afleet Alex
'04*
NBC
13.1
21,889
Birdstone
         

CHART NOTE: * = Race had horse going for Triple Crown.

ALREADY IN BRAZIL: Fuel TV averaged 313,000 viewers for its live UFC card last Saturday night, marking the net’s second-best audience among 10 live telecasts. The top audience remains the telecast on March 2, which drew 485,000 viewers for a 10:00pm ET start. Saturday’s telecast, which featured a main event between Fabricio Werdum and Minotauro Nogueira, began at 8:00pm and delivered Fuel TV its most-viewed primetime window ever. For its 10 fights to date, Fuel TV is averaging 234,000 viewers (Karp).

UFC ON FUEL TV AUDIENCE TREND
TELECAST
DATE LOCATION
START
RATING
VIEWERS (000)
1
2/15/12
Omaha
8:00pm
0.2
217
2
4/14/12
Stockholm
3:00pm
0.1
197
3
5/15/12
Fairfax
8:00pm
0.1
173
4
7/11/12
San Jose
8:00pm
0.1
211
5
9/29/12
Nottingham
10:00pm
0.1
140
6
11/10/12
Macau
7:00pm
0.1
143
7
2/16/13
London
3:00pm
0.1
195
8
3/2/13
Japan
10:00pm
0.3
485
9
4/6/13
Stockholm
2:00pm
0.2
236
10
6/8/13
Brazil
8:00pm
0.2
313
           

AROUND THE HORN: FS KC averaged an 8.8 local rating in K.C. for Tuesday night’s Tigers-Royals matchup, marking the net’s best Royals game audience on record. The rating passed the previous record of an 8.1 rating set the night before for the same matchup. The RSN has now seen four of its top five Royals’ audiences this season (FS KC)....In Cleveland, Kevin Kleps noted SportsTime Ohio is averaging 75,700 HHs in Cleveland-Akron for Indians games through Tuesday, up 33% compared to the team’s final season average in '12. The increase is “somewhat deceiving because the 2012 Indians were 32-27 on this date a year ago, then went 36-67 the rest of the way.” A source said that the Indians local ratings “rank in the top 10” of MLB teams (CRAINSCLEVELAND.com, 6/12).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Finals: Spurs-Heat: Game 2
6/9
ABC
8:00-10:31pm
8.5
14,571
NBA Finals: Spurs-Heat: Game 1
6/6
ABC
9:00-11:39pm
8.8
14,241
Belmont Stakes (race portion)
6/8
NBC
6:15-7:00pm
4.5
7,000
NHL Western Conference Finals: Kings-Blackhawks: Game 5
6/8
NBC
8:00pm-12:12am
2.2
3,813
Belmont Stakes (pre-race)
6/8
NBC
5:00-6:15pm
2.2
3,300
MLB: (regional)
6/8
Fox
7:12-10:29pm
1.9
3,097
PGA Tour: FedEx St. Jude Classic: Final Round
6/9
CBS
3:00-6:00pm
1.8
n/a
FIFA World Cup Qualifier: Mexico-Jamaica
6/4
Telem.
9:15-11:37pm
1.4
2,867
FIFA World Cup Qualifier: Mexico-Panama
6/9
Telem.
9:45pm-12:07am
1.3
2,563
French Open: Men's Final: Rafael Nadal d. David Ferrer
6/9
NBC
9:00am-2:00pm
1.4
2,000
French Open: Women's Final: Serena Williams d. Maria Sharapova
6/8
NBC
9:00am-1:00pm
1.4
1,900
PGA Tour: FedEx St. Jude Classic: Third Round
6/8
CBS
3:00-6:00pm
1.1
n/a
IndyCar: Firestone 500 (Texas)
6/8
ABC
8:30-11:00pm
1.0
1,395
F1 Canadian Grand Prix
6/9
NBC
2:00-4:30pm
0.7
950
"F1 36"
6/9
NBC
4:30-5:00pm
0.4
600
"1971 U.S. Open: Lee Trevino: An American Champion"
6/9
NBC
5:00-6:00pm
0.4
580
WNBA: Mercury-Fever
6/8
ABC
3:30-5:30pm
0.4
552
Lucas Oil Off Road Series
6/9
CBS
2:00-3:00pm
0.4
n/a
World of Adventure Sports
6/8
NBC
4:00-5:00pm
0.3
430
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Eastern Conference Finals: Heat-Pacers: Game 7
6/3
TNT
8:31-11:23pm
7.1
11,565
"Inside the NBA Playoffs"
6/3
TNT
11:23pm-12:17am
2.9
4,443
NASCAR Sprint Cup: Pocono
6/9
TNT
1:00-4:28pm
2.8
4,358
"Inside the NBA Playoffs"
6/3
TNT
8:00-8:31pm
2.4
3,492
NHL Eastern Conference Finals: Bruins-Penguins: Game 4
6/7
NBCS
8:00-10:44pm
1.6
2,900
NHL Eastern Conference Finals: Bruins-Penguins: Game 3
6/5
NBCS
8:00pm-12:19am
1.6
2,844
NHL Eastern Conference Finals: Bruins-Penguins: Game 2
6/3
NBCS
8:00-10:39pm
1.5
2,601
NHL Western Conference Finals: Blackhawks-Kings: Game 4
6/6
NBCS
9:00-11:42pm
1.2
2,024
NHL Western Conference Finals: Blackhawks-Kings: Game 3
6/4
NBCS
9:00-11:44pm
1.1
1,813
MLB: Cardinals-Reds
6/9
ESPN
8:00pm-12:00am
1.1
1,705

 

 

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