Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/June 14, 2013/Marketing and Sponsorship
Published June 14, 2013
WHAT'S IN A NAME? In Las Vegas, Howard Stutz noted Boyd Gaming's primary sponsorship of the Las Vegas NASCAR Nationwide Series race "will now be reflected in the name." Las Vegas Motor Speedway on Thursday announced that the race will be named the Boyd Gaming 300 beginning next year. It had previously "been known as the Sam’s Town 300," as the Sam’s Town Hotel & Casino is owned by Boyd Gaming. Company Exec VP & COO Paul Chakmak said that the new name for the race was "chosen after Boyd Gaming extended its sponsorship agreement, ensuring it be the sole corporate sponsor for 20 years" (REVIEWJOURNAL.com, 6/13).
WHO'S IN THE GAME? YAHOO SPORTS' Harrison Mooney noted while EA Sports announced in May that their NHL 14 cover vote competition was between Devils G Martin Brodeur and Blue Jackets G Sergei Bobrovsky, they have "yet to announce which of the backstops won the gig." However, a banner featuring Brodeur is "hanging at the Electronic Entertainment Expo (E3) in L.A." On Thursday, "observant fans noticed that, while Brodeur had a banner," Bobrovsky did not (SPORTS.YAHOO.com, 6/13).
WHERE'S THE PITCHER? In DC, Bryant Ruiz Switzky noted PNC Bank is "offering customers the chance to throw out the first pitch" at the Aug. 9 Phillies-Nationals at Nationals Park. The bank is "using the promotion, which goes through July 5, in a campaign to get Nats fans to sign up for its new Washington Nationals affinity check card." PNC is a "prominent sponsor" of the Nationals. PNC Financial Services Group Dir of Client & Community Relations Sonia McCormick said that the promotion "started June 3 and so far activity has been 'brisk'" (BIZJOURNALS.com, 6/13).