Menu
Marketing and Sponsorship

Leaving Cougar Town: Mets Scrap Talks With Dating Website To Solicit All-Star Votes

A Mets marketing official "courted a dating website that pairs older women with younger men, seeking to promote third baseman David Wright's All-Star candidacy" ahead of the July 16 MLB All-Star Game at Citi Field, according to Adam Rubin of ESPN N.Y. But the team on Thursday said that it "ultimately got cold feet and backed away from the partnership." Wright recently had been "named 'MLB's Hottest Cub' via a vote of more than 11,000 respondents on the dating website Cougarlife.com." The prospective arrangement, first reported by Deadspin, "eventually was nixed by the employee's superior." Giants 3B Pablo Sandoval leads Wright by "more than 200,000 votes in the most recent balloting that was released Sunday." Wright on Thursday said that he "was appreciative" of the Mets' abandoned marketing effort. He added that he "actually has asked the team to tone down its in-game appeals to fans to vote for him for the All-Star Game." Wright said that he "does not feel right getting singled out for attention while the team is struggling" (ESPNNY.com, 6/13). In N.Y., Mike Puma noted a Mets staffer wrote an e-mail to Cougar Life last Friday “wondering if you would be able to blog/post a story asking your users (who apparently admire David and would love seeing him play in the All-Star Game) to go to the below link to vote David and #VoteWrightNow as he needs their help." After a "back-and-forth exchange, the staffer finally asked his superiors about the idea and it seemed to be quickly shot down." The Mets rep wrote in an e-mail response to Cougar Life, "We don’t feel a partnership working together would be the image that our team and David -- especially since he recently got engaged -- would like to portray" (NYPOST.com, 6/13).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/14/Marketing-and-Sponsorship/Mets-Wright.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/14/Marketing-and-Sponsorship/Mets-Wright.aspx

CLOSE