Menu
Marketing and Sponsorship

Leaving Cougar Town: Mets Scrap Talks With Dating Website To Solicit All-Star Votes

A Mets marketing official "courted a dating website that pairs older women with younger men, seeking to promote third baseman David Wright's All-Star candidacy" ahead of the July 16 MLB All-Star Game at Citi Field, according to Adam Rubin of ESPN N.Y. But the team on Thursday said that it "ultimately got cold feet and backed away from the partnership." Wright recently had been "named 'MLB's Hottest Cub' via a vote of more than 11,000 respondents on the dating website Cougarlife.com." The prospective arrangement, first reported by Deadspin, "eventually was nixed by the employee's superior." Giants 3B Pablo Sandoval leads Wright by "more than 200,000 votes in the most recent balloting that was released Sunday." Wright on Thursday said that he "was appreciative" of the Mets' abandoned marketing effort. He added that he "actually has asked the team to tone down its in-game appeals to fans to vote for him for the All-Star Game." Wright said that he "does not feel right getting singled out for attention while the team is struggling" (ESPNNY.com, 6/13). In N.Y., Mike Puma noted a Mets staffer wrote an e-mail to Cougar Life last Friday “wondering if you would be able to blog/post a story asking your users (who apparently admire David and would love seeing him play in the All-Star Game) to go to the below link to vote David and #VoteWrightNow as he needs their help." After a "back-and-forth exchange, the staffer finally asked his superiors about the idea and it seemed to be quickly shot down." The Mets rep wrote in an e-mail response to Cougar Life, "We don’t feel a partnership working together would be the image that our team and David -- especially since he recently got engaged -- would like to portray" (NYPOST.com, 6/13).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/14/Marketing-and-Sponsorship/Mets-Wright.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/14/Marketing-and-Sponsorship/Mets-Wright.aspx

CLOSE