As participation in youth sports continues to climb, more companies seek ways to build relationships with this segment of the sports business. Always a fertile field for grassroots programs, opportunities have developed that provide a larger scale for would-be sponsors, whether it’s a consumer brand or cause-related initiative. SportsBusiness Journal will look at the growth curve in youth sports, examine some of the marketing efforts underway, and see what the future holds.
July 1 Ad Close:
June 17 Materials Close:
June 19. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org