Kraft Blasts NFL For Handling Of Brady Suspension Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Brady Destroying Phone Key To Upholding Ban Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Paolantonio Clarifies Bisciotti Comments Hornets, FanDuel Sign Multiyear Deal NFL's New Air Policy Could Work In Brady's Favor Behind Sherwin-Williams' Deal With IndyCar, IMS
SBD/June 12, 2013/Marketing and Sponsorship
Patriots Quick To Capitalize On Tebow Signing With Replica Jersey Orders
Published June 12, 2013
CIRCUS SOLD OUT: In New Jersey, Tara Sullivan writes Tebow’s first day with the Patriots “quickly reminded us how differently New England will handle his presence than the Jets did.” Patriots coach Bill Belichick’s opening statement “didn’t mention his newest acquisition,” and numerous questions "didn’t elicit much more information as Belichick deflected inquiries about Tebow’s role and position." Belichick eventually "redirected the conversation to the rest of his roster” (Bergen RECORD, 6/12). In Orlando, George Diaz writes Tebowmania is “on life support, taking its last few breaths, while also sucking the air out of those incessant ESPN updates.” Belichick is “too crafty and controlling to allow the Tebowmania circus to pitch its tent in New England, just as it did in Denver and New York” (ORLANDO SENTINEL, 6/12). In Miami, Linda Robertson writes Belichick “won’t court the circus the way” Jets coach Rex Ryan did, and Belichick might even “kick the tent poles down, in fact.” Belichick may serve Tebow “with a gag order, so as to minimize polarizing comments" (MIAMI HERALD, 6/12).