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SBD/June 12, 2013/Marketing and Sponsorship
Sales Of Licensed Goods For Cup Finalists Trending Ahead Of Recent Title Wins
Published June 12, 2013
RETAILERS GETTING IN ON THE ACTION: Retailers with Final programs include Dick’s Sporting Goods, which will host a fan event at its Lombard, Ill., store Saturday in conjunction with Game 2. It will include street teams, an organist and an autograph signing with former Blackhawks C Jeremy Roenick. Modell's is opening two pop-up locations in downtown Boston, exclusively selling Bruins and Stanley Cup Final merchandise . Meanwhile, the Blackhawks will open a Stanley Cup merchandise kiosk in the Marriott Downtown on the Magnificent Mile tomorrow morning, which will remain open for the duration of the series. The team also for the first time will utilize a functional moving truck, like a food truck, that will travel to sponsors and local events on off days and will be in use on game days.