SBD/June 10, 2013/Research and Ratings

Overnight Ratings: Belmont Stakes On NBC Sees 15% Drop From '12 Race

NBC earned a 4.6 overnight Nielsen rating for the race segment of the Belmont Stakes on Saturday from 6:15-7:00pm ET, which saw Palace Malice win the final race in the Triple Crown. The 4.6 rating is down from a 5.4 overnight for last year’s race, which saw Triple Crown contender I’ll Have Another scratched the day before the event. The 4.6 overnight is also down slightly from a 4.8 rating in ’11. The Belmont Stakes last saw a Triple Crown contender run in ’08, when Big Brown finished in last place after pulling up due to a cracked hoof. That ’08 race drew a 10.5 overnight on ABC. Despite the drop, the race was the most-watched sporting event of the day.

NOTES: NBC also had its second live F1 broadcast of the season, with the Canadian Grand Prix drawing a 0.9 overnight on Sunday afternoon. That figure is up from a 0.8 rating for the same race on Fox last season. CBS earned a 2.1 overnight for the final round of the PGA Tour FedEx St. Jude Classic yesterday, up slightly from a 2.0 for the final round last year.

The charts below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
WNBA: Mercury-Fever
6/8
ABC
3:30-5:30pm
0.6
IndyCar: Firestone 500 (Texas)
6/8
ABC
8:30-11:00pm
1.1
PGA Tour: FedEx St. Jude Classic: Third Round
6/8
CBS
3:00-6:00pm
1.3
MLB: (regional)
6/8
Fox
7:00-10:30pm
3.2
French Open: Women's Final: Serena Williams d. Maria Sharapova
6/8
NBC
9:00am-1:00pm
1.8
World of Adventure Sports
6/8
NBC
4:00-5:00pm
0.4
Belmont Stakes
6/8
NBC
5:00-6:15pm
2.5
Belmont Stakes (race portion)
6/8
NBC
6:15-7:00pm
4.6
NHL Western Conference Finals: Kings-Blackhawks: Game 5
6/8
NBC
8:00pm-12:15am
2.9
NBA Finals: Spurs-Heat: Game 2
6/9
ABC
8:00-10:30pm
10.2
Lucas Oil Off Road Series
6/9
CBS
2:00-3:00pm
0.5
PGA Tour: FedEx St. Jude Classic: Final Round
6/9
CBS
3:00-6:00pm
2.1
French Open: Men's Final: Rafael Nadal d. David Ferrer
6/9
NBC
9:00am-2:00pm
1.7
F1 Canadian Grand Prix
6/9
NBC
2:00-4:30pm
0.9
"F1 36"
6/9
NBC
4:30-5:00pm
0.4
"1971 U.S. Open: Lee Trevino: An American Champion"
6/9
NBC
5:00-6:00pm
0.5
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