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Marketing and Sponsorship

Adidas Sued By Church Over "Adizero" Trademark; Rose May Be Called As Witness

An Illinois church is “putting new pressure” on Bulls G Derrick Rose “over attempts by Adidas ... to step all over its ‘Add a Zero’ trademark,” according to Kaja Whitehouse of the N.Y. POST. The Christian Faith Fellowship Church -- which “sells shirts and caps with the slogan from its small church store to help fund a food pantry -- is pushing back against Adidas and its ‘adizero’ line of lightweight sporting goods.” The church “has targeted Rose as a potential witness in an upcoming trial over the trademark.” The trademark trial was set recently after the U.S. Patent & Trademark Office last month "rejected a request” by adidas to “throw out the church’s ‘Add a Zero’ mark in favor of its own application for adizero to be trademarked.” adidas earlier offered church pastor James Logan “$5,000 -- about the cost of 31 pairs of D Rose 3.5 basketball shoes -- to give up the mark” (N.Y. POST, 6/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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