SBD/June 10, 2013/Marketing and Sponsorship

Adidas Sued By Church Over "Adizero" Trademark; Rose May Be Called As Witness

An Illinois church is “putting new pressure” on Bulls G Derrick Rose “over attempts by Adidas ... to step all over its ‘Add a Zero’ trademark,” according to Kaja Whitehouse of the N.Y. POST. The Christian Faith Fellowship Church -- which “sells shirts and caps with the slogan from its small church store to help fund a food pantry -- is pushing back against Adidas and its ‘adizero’ line of lightweight sporting goods.” The church “has targeted Rose as a potential witness in an upcoming trial over the trademark.” The trademark trial was set recently after the U.S. Patent & Trademark Office last month "rejected a request” by adidas to “throw out the church’s ‘Add a Zero’ mark in favor of its own application for adizero to be trademarked.” adidas earlier offered church pastor James Logan “$5,000 -- about the cost of 31 pairs of D Rose 3.5 basketball shoes -- to give up the mark” (N.Y. POST, 6/10).
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