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SBD/June 10, 2013/Franchises
Ottawa's CFL Expansion Team Reveals RedBlacks Name, Large "R" Logo
Published June 10, 2013
THE THOUGHT PROCESS: In a special to the OTTAWA SUN, Hunt explained why the name RedBlacks was chosen. He wrote, "We started with a wall of names. We had some very specific criteria that we wanted to achieve. We wanted a name that was authentic to Ottawa. I didn't want to take the name Bears or Nationals -- or any other prominent existing sports names. We wanted something distinctive, unique and authentic to Ottawa. And obviously translation was a factor, a big factor. Any name that started with R gave us the possibility of preserving that iconic R on the helmet." Hunt continued, "There was a realization within our partnership group that the name only worked if we could come up with a logo that was appropriate. We had the name RedBlacks. And when we saw the sawblade, it was like, 'Aha, this is it'" (OTTAWA SUN, 6/9).