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Penguins-Bruins Game 3 Marks Record NHL Conference Finals Audience For NBCSN
Published June 7, 2013
STUCK IN THE MIDDLE WITH YOU: NBC's Pierre McGuire in a special to SI writes his location between the benches lets him "experience the Stanley Cup Playoffs ... from a perspective that no other vantage point allows." McGuire: "I'm a sponge, soaking up everything and trying to convey hockey's crazy tempo to viewers at home." There is "not another seat like it in any other sport." When NBC Sports Exec Producer Sam Flood "floated the idea of putting me at ice level eight years ago, I thought he would never get the NHL's consent." But hockey people are "not afraid to think outside the box in order to grow the game." McGuire: "I don't think it's any accident that ratings are up" (SI, 6/10 issue).