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SBD/June 5, 2013/Franchises
Stars Unveil New Logo, Color Scheme As Part Of Franchise's Complete "Rebranding"
Published June 5, 2013
GREEN WITH ENVY? YAHOO SPORTS' Harrison Mooney noted the Stars changing the shade of green was "for the better." Mooney: "If you think it's a bit too bright, keep in mind that this green will pop on high-definition TVs in a way the old green did not." One color that is "gone completely from the new look: gold." Gaglardi said that this "was due to two things." The first is that gold is "a difficult colour to work with." The second is that if "you look into the night sky, the stars aren't really gold anyway." Mooney wrote of the logo, "Maybe it will grow on me with time." But as for right now, it "takes up far too much of what's otherwise a nice sweater" (SPORTS.YAHOO.com, 6/4). In Ft. Worth, Travis Brown in a special notes the Stars will be the "only team in the NHL to feature green as its predominant color in the 2013-2014 season." Meanwhile, the team yesterday also announced that it "will host its four-day training camp at the Fort Worth Convention Center September 11-14." The camp will feature "practices on Thursday and Friday and will end with a scrimmage on Saturday, Sept. 14." The events "will be open to the public" (FT. WORTH STAR-TELEGRAM, 6/5).