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Marketing and Sponsorship

Emirates Airline Inks Jersey Deal With NASL Cosmos; Could Add Stadium Naming Rights

Emirates airline has agreed to a multiyear deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. tomorrow. Outside of some hospitality deals, the Cosmos agreement will be Emirates' first sponsorship with a U.S. sports team. However, the airline has various tennis and golf sponsorships in America, including title sponsorship of the U.S. Open summer tennis series. CAA Sports is Emirates' U.S. sports agency, but offered no comment on the Cosmos deal. The team and Emirates officials also have begun discussions on a naming-rights deal for a future stadium -- a venue that, as yet, has no blueprints, funding nor governmental approvals. The soccer club will begin play in James M. Shuart Stadium on the campus of Hofstra Univ. Emirates sponsors several of Europe's top soccer clubs, including a stadium naming-rights and jersey deal with EPL club Arsenal, as well as sponsorships with La Liga club Real Madrid, Serie A club AC Milan and Ligue 1 club Paris Saint-Germain.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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