SBD/May 31, 2013/Marketing and Sponsorship

Adrian Peterson Inks Endorsement Deal With EpiPen After Being Treated With One Last Year

Peterson was forced to use an EpiPen during an allergic reaction last year
Vikings RB Adrian Peterson has signed an endorsement deal with EpiPen, which are epinephrine auto injectors used to treat allergic reactions, and he is "appreciative of the product" because he had it used on himself just last year, according to Brian Hall of FOXSPORTSNORTH.com. Peterson during training camp "suffered an allergic reaction to shellfish in some jambalaya" and Vikings head athletic trainer Eric Sugarman "used an EpiPen on Peterson to help him breathe better after his throat had started to close." Peterson "hopes he doesn't have to use the EpiPen again." He said, "I do not want to use it, but I keep it around." Peterson added of other endorsement deals he has garnered in the offseason, "Castrol Edge, signed back with Nike, so I've got some stuff going on right now. You will see me more. Stay tuned" (FOXSPORTSNORTH.com, 5/30).

COVER THREE: YAHOO SPORTS' Les Carpenter noted Redskins QB Robert Griffin III on Thursday was answering questions during a news conference "when suddenly" Redskins Senior VP/Communications Tony Wyllie "interrupted the session and pulled Griffin away" because Griffin had an adidas logo on the neckline of his shirt. Griffin was almost fined by the NFL last season for wearing an adidas shirt in a pregame warmup, when NFL rules allow only for gear by league sponsor Nike. But on Thursday, Griffin "tempted a larger fine by 'popping' his Adidas workout shirt when asked if he had put on more muscle in the offseason." He said that the tight-fitting material "made him look stronger." The adidas logo "might have skipped most people’s notice," until Wyllie "pulled him aside and tried to turn the collar inside out" (SPORTS.YAHOO.com, 5/30).
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