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SBD/May 31, 2013/Events and Attractions
Sports Illustrated Examines Rapid Growth Of Endurance Events In U.S.
Published May 31, 2013
MY NAME IS MUD: Thursday morning's episode of NBC's "Today" featured a taped segment on Tough Mudder. Co-host Matt Lauer said, "In a short three years, that spirit of camaraderie over competition has struck a chord worldwide." Tough Mudder Chief Culture Officer Alex Patterson said Tough Mudder "went from three events and 20,000 people in 2010 to 53 events and over a million people this year globally." Lauer, along with co-hosts Al Roker, Natalie Morales, Savannah Guthrie and Willie Geist took on an abbreviated version of a Tough Mudder course. Roker said, "I'm the one in the worse shape and I came out unscathed" ("Today," NBC, 5/30).