McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex H&M-Designed Wardrobe To Draw Attention Saints' Slap Ya Mama Red Zone Presence Dropped Ortho To Sponsor Biffle's RFR No. 16 Marketers Debate Earnings Potential Of Mo'Ne Davis
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SBD/May 30, 2013/Marketing and Sponsorship
Published May 30, 2013
TIME TO DRIVE THE BALL: In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports MLB sponsor Chevrolet will be the title sponsor of the Home Run Derby this year. The move “expands Chevy’s MLB All-Star Game rights, which already encompass sponsorships of the annual Red Carpet Parade of players on MLB Network and the MLB All-Star Game MVP Award, the Fox pregame, and ads in the game telecast.” Activation plans are "incomplete” beyond the media buy. Chevy's deal for the Derby is only for '13. State Farm had titled the event the past six years (SPORTSBUSINESS JOURNAL, 5/27 issue).
PROVE YOUR WORTH: ESPN DALLAS' Calvin Watkins cited a source as saying that Cowboys WR Dez Bryant "won't receive payment from the Jordan Brand for the first year" of a three-year deal. The source said that Bryant "wants to prove" to Bobcats Owner Michael Jordan "that he won't get into any trouble." If Bryant "can do that, he'll receive the salary in the second year of the deal" (ESPNDALLAS.com, 5/29).
FILL YOUR PLATE: In Memphis, Richard Locker reports Tennessee state Sen. Jim Kyle yesterday filed a bill "to create a Memphis Grizzlies specialty license plate." Proceeds from the plates "would support the Grizzlies Charitable Foundation, which funds youth sports and mentoring programs in Shelby County." The Tennessee legislature is "out of session until January, which means the measure cannot be approved until at least early 2014" (Memphis COMMERCIAL APPEAL, 5/30).