Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/May 29, 2013/Research and RatingsPrint All
Auto racing (Indy 500 and Coca-Cola 600) and the NBA Playoffs were the primarily focus of sports TV over Memorial Day weekend. Fox also aired the UEFA Champions League final, which saw Bundesliga club Bayern Munich defeat rival Dortmund. The net earned a 1.0 overnight for the match, down 23% from a 1.3 rating for EPL club Chelsea's win over Bayern Munich last year. DC topped all markets for the telecast with a 2.3 local rating on Saturday afternoon. Fox also began its slate of MLB primetime telecasts. The net drew a 1.7 overnight for coverage that featured Cardinals-Dodgers in 32% of markets and Braves-Mets in 25%. The 1.7 overnight is down 26% from a 2.3 overnight for the comparable primetime slate last year. Meanwhile, ESPN earned a 1.0 overnight for Braves-Mets "Sunday Night Baseball," up 11% from Nationals-Braves during Memorial Day weekend last year.
The chart below lists overnight Nielsen ratings from Memorial Day weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NASCAR Nationwide Series: History 3005/25ABC2:45-5:30pm1.4 Lucas Oil Off Road Racing5/25CBS2:00-3:00pm0.4 PGA Tour: Crowne Plaza Invitational: Third Round5/25CBS3:00-6:00pm1.1 "UEFA Pre-Game"5/25Fox2:00-2:45pm0.6 UEFA Champions League final: Bayern Munich-Dortmund5/25Fox2:45-4:30pm1.0 MLB: (regional)5/25Fox7:00-10:45pm1.7 Track & Field: adidas Grand Prix5/25NBC1:00-3:00pm0.8 Senior PGA Championship: Third Round5/25NBC3:00-6:00pm0.4 NHL Western Conference Semifinals: Red Wings-Blackhawks: Game 65/25NBC8:00-11:00pm2.0 "Indy 500 Pre-Race"5/26ABC11:00am-12:00pm2.0 IndyCar: Indianapolis 5005/26ABC12:00-3:45pm3.8 PGA Tour: Crowne Plaza Invitational: Final Round5/26CBS3:00-6:00pm1.7 "NASCAR Pre-Race"5/26Fox5:30-6:30pm2.6 NASCAR Sprint Cup: Coca-Cola 6005/26Fox6:30-11:45pm4.1 F1: Grand Prix of Monaco5/26NBC8:00-10:00am1.3 French Open: First Round5/26NBC12:00-3:00pm0.9 Senior PGA Championship: Final Round5/26NBC3:00-6:00pm0.6 French Open: First Round5/27NBC12:00-3:00pm1.0