SBD/May 29, 2013/Research and Ratings

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  • Overnight Ratings: UEFA Champions League Final, MLB Primetime Down

    Auto racing (Indy 500 and Coca-Cola 600) and the NBA Playoffs were the primarily focus of sports TV over Memorial Day weekend. Fox also aired the UEFA Champions League final, which saw Bundesliga club Bayern Munich defeat rival Dortmund. The net earned a 1.0 overnight for the match, down 23% from a 1.3 rating for EPL club Chelsea's win over Bayern Munich last year. DC topped all markets for the telecast with a 2.3 local rating on Saturday afternoon. Fox also began its slate of MLB primetime telecasts. The net drew a 1.7 overnight for coverage that featured Cardinals-Dodgers in 32% of markets and Braves-Mets in 25%. The 1.7 overnight is down 26% from a 2.3 overnight for the comparable primetime slate last year. Meanwhile, ESPN earned a 1.0 overnight for Braves-Mets "Sunday Night Baseball," up 11% from Nationals-Braves during Memorial Day weekend last year.

    The chart below lists overnight Nielsen ratings from Memorial Day weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NASCAR Nationwide Series: History 300
    5/25
    ABC
    2:45-5:30pm
    1.4
    Lucas Oil Off Road Racing
    5/25
    CBS
    2:00-3:00pm
    0.4
    PGA Tour: Crowne Plaza Invitational: Third Round
    5/25
    CBS
    3:00-6:00pm
    1.1
    "UEFA Pre-Game"
    5/25
    Fox
    2:00-2:45pm
    0.6
    UEFA Champions League final: Bayern Munich-Dortmund
    5/25
    Fox
    2:45-4:30pm
    1.0
    MLB: (regional)
    5/25
    Fox
    7:00-10:45pm
    1.7
    Track & Field: adidas Grand Prix
    5/25
    NBC
    1:00-3:00pm
    0.8
    Senior PGA Championship: Third Round
    5/25
    NBC
    3:00-6:00pm
    0.4
    NHL Western Conference Semifinals: Red Wings-Blackhawks: Game 6
    5/25
    NBC
    8:00-11:00pm
    2.0
    "Indy 500 Pre-Race"
    5/26
    ABC
    11:00am-12:00pm
    2.0
    IndyCar: Indianapolis 500
    5/26
    ABC
    12:00-3:45pm
    3.8
    PGA Tour: Crowne Plaza Invitational: Final Round
    5/26
    CBS
    3:00-6:00pm
    1.7
    "NASCAR Pre-Race"
    5/26
    Fox
    5:30-6:30pm
    2.6
    NASCAR Sprint Cup: Coca-Cola 600
    5/26
    Fox
    6:30-11:45pm
    4.1
    F1: Grand Prix of Monaco
    5/26
    NBC
    8:00-10:00am
    1.3
    French Open: First Round
    5/26
    NBC
    12:00-3:00pm
    0.9
    Senior PGA Championship: Final Round
    5/26
    NBC
    3:00-6:00pm
    0.6
    French Open: First Round
    5/27
    NBC
    12:00-3:00pm
    1.0

    Print | Tags: Research and Ratings, Nielsen Media Research
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