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SBD/May 29, 2013/Media
NBC Faces Possible Conflict Next June, As U.S. Open Runs Against Proposed N.J. F1 Race
Published May 29, 2013
STREET SIGNS: NBC earned a 1.0 fast-national Nielsen rating and 1.46 million viewers for the F1 Monaco Grand Prix on Sunday from 7:59-10:30am ET, the first time the race had aired live on broadcast TV in the U.S. The audience was the best for any F1 race on U.S. TV in six years, dating back to the Canadian GP on Fox in '07 (1.49 million viewers). The average viewership for Sunday's race also was higher than the four-race average for Fox last year (1.04 million viewers) -- a package that included one live race and three same-day tape races (all in the afternoon). Last year's Monaco GP aired live on Speed and averaged 427,000 viewers (NBC). In Houston, David Barron noted KPRC-NBC "elected Sunday morning not to air" the Monaco GP, opting instead for infomercials. The station issued an apology on its Facebook page that read in part, "We apologize to anyone who is missing the race." The station in a later Facebook message wrote, "We do apologize once more for the inconvenience this has caused many of you. We value ALL of our viewers and your feedback will be discussed with management so we bring you the best in programming and news. We appreciate the time you’ve taken to comment" (CHRON.com, 5/26).