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Marketing and Sponsorship

Marketplace Roundup

The GLOBE & MAIL's Jeff Pappone reported the upcoming Dreamworks release "Turbo" just "might help IndyCar become relevant again in a U.S. racing landscape dominated by stock car behemoth NASCAR." The movie, which opens July 17, "chronicles the adventures of a garden snail who dreams of racing glory in the Indianapolis 500." With film director David Soren and Dreamworks' "track record of success, many in the paddock hope Soren’s handiwork will do big things for the profile of IndyCar." IndyCar team Owner Roger Penske: "If we can excite young people about racing and to come to Indianapolis, I think it’s a great opportunity to showcase the sport and the environment we are in" (GLOBE & MAIL, 5/28).

COFFEE BREAK: The MLS Fire and Dunkin' Donuts yesterday announced a deal making the chain the club's official coffee provider. Dunkin' Donuts will have a presence at the Fire's FireFest, a family-friendly interactive area, and will provide coffee sampling for five different home matches throughout the '13 season. The team as part of the deal also will hold Dunkin' Donuts races, customized for soccer, which will be featured at halftime and see fans receive a winning Bagel, Coffee or Donut coupon (Fire).

NOT FOR ME
: In DC, Kilgore & Wagner report Nationals P Jordan Zimmermann "will not consider" any opportunities to appear in any advertisements, especially after Nationals P Stephen Strasburg "filmed one for Toyota." Zimmermann said, "I would never do that. He said that those commercials take like six hours. I’m like, ‘There ain’t no way I’m hanging out and saying the same (stuff) for six hours'" (WASHINGTON POST, 5/29).

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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