SBD/May 29, 2013/Marketing and Sponsorship

Marketplace Roundup

The GLOBE & MAIL's Jeff Pappone reported the upcoming Dreamworks release "Turbo" just "might help IndyCar become relevant again in a U.S. racing landscape dominated by stock car behemoth NASCAR." The movie, which opens July 17, "chronicles the adventures of a garden snail who dreams of racing glory in the Indianapolis 500." With film director David Soren and Dreamworks' "track record of success, many in the paddock hope Soren’s handiwork will do big things for the profile of IndyCar." IndyCar team Owner Roger Penske: "If we can excite young people about racing and to come to Indianapolis, I think it’s a great opportunity to showcase the sport and the environment we are in" (GLOBE & MAIL, 5/28).

COFFEE BREAK: The MLS Fire and Dunkin' Donuts yesterday announced a deal making the chain the club's official coffee provider. Dunkin' Donuts will have a presence at the Fire's FireFest, a family-friendly interactive area, and will provide coffee sampling for five different home matches throughout the '13 season. The team as part of the deal also will hold Dunkin' Donuts races, customized for soccer, which will be featured at halftime and see fans receive a winning Bagel, Coffee or Donut coupon (Fire).

NOT FOR ME
: In DC, Kilgore & Wagner report Nationals P Jordan Zimmermann "will not consider" any opportunities to appear in any advertisements, especially after Nationals P Stephen Strasburg "filmed one for Toyota." Zimmermann said, "I would never do that. He said that those commercials take like six hours. I’m like, ‘There ain’t no way I’m hanging out and saying the same (stuff) for six hours'" (WASHINGTON POST, 5/29).
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug