Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/May 29, 2013/Marketing and Sponsorship
Published May 29, 2013
COFFEE BREAK: The MLS Fire and Dunkin' Donuts yesterday announced a deal making the chain the club's official coffee provider. Dunkin' Donuts will have a presence at the Fire's FireFest, a family-friendly interactive area, and will provide coffee sampling for five different home matches throughout the '13 season. The team as part of the deal also will hold Dunkin' Donuts races, customized for soccer, which will be featured at halftime and see fans receive a winning Bagel, Coffee or Donut coupon (Fire).
NOT FOR ME: In DC, Kilgore & Wagner report Nationals P Jordan Zimmermann "will not consider" any opportunities to appear in any advertisements, especially after Nationals P Stephen Strasburg "filmed one for Toyota." Zimmermann said, "I would never do that. He said that those commercials take like six hours. I’m like, ‘There ain’t no way I’m hanging out and saying the same (stuff) for six hours'" (WASHINGTON POST, 5/29).