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SBD/May 29, 2013/Marketing and Sponsorship
Added Race, New Sponsors To Boost Revenue At Detroit's Belle Isle Grand Prix
Published May 29, 2013
CHEVY ON A ROLL: In Detroit, Doug Guthrie writes Chevy enters the event "riding record sales and hungry for a racing win in its hometown." GM "helped bring racing back to Belle Isle last year as a celebration of its return to competitiveness in showrooms." Chevy won the IndyCar series championship last year, but "nothing is remembered more clearly in the highest offices of the Renaissance Center than the two most bitter losses of the season: the 2012 Indianapolis 500 and the hometown race at Belle Isle." Some of that "pain was eased Sunday" with Tony Kanaan's win in the Indianapolis 500 (DETROIT NEWS, 5/29).