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SBD/May 24, 2013/Media
ESPN Looking For Another Uptick In Indy 500 Ratings, Hoping Key Storylines Emerge
Published May 24, 2013
ELITE GROUP: In California, Michael Lev writes it is a "significant milestone" for Czarniak to be the first woman to host the Indy 500, especially considering "the men who preceded" her. If "sports broadcasting had a Mount Rushmore," previous Indy 500 hosts Musburger, Al Michaels, Keith Jackson and Jim McKay "probably would be on it." Czarniak: "Of course I'm proud and honored to be the first woman to do it. I more so look at the talent of the men who've done it before me. That's the biggest form of flattery." Feinberg considers Czarniak a "rising star" for the net (ORANGE COUNTY REGISTER, 5/24).
TRIPLE PLAY: In L.A., Tom Hoffarth notes this weekend will see NBC air the F1 Monaco Grand Prix live Sunday at 7:30am ET, followed by the Indy 500 on ABC at 11:00am, then Fox "caps the pre-Memorial Day trifecta" with the NASCAR Sprint Cup Series Coca-Cola 600 at 5:30pm. Feinberg admitted that Indy 500 ratings have "been 'challenged in certain areas' when up against a glamorous NASCAR event, but it doesn't mean the network is pulling back on expenses linked to coverage" (L.A. DAILY NEWS, 5/24).