Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup NCAA Tourney Viewership Up Over '16 CBS/Turner Ratings Up For Elite 8 Games MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR NHL's Failed Guardian Project Back In Headlines Final Four Secondary Market Prices Lower
SBD/May 24, 2013/Marketing and Sponsorship
EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School
Published May 24, 2013
BLUE MAN GROUP: YAHOO SPORTS’ Frank Schwab wrote, “Anyone who has played the games will tell you that when ‘QB #16’ for Michigan has the exact same attributes as Denard Robinson (and is playing in an exact video game replica of Michigan Stadium, in an exact replica of the Michigan uniform), for example, it's pretty clear that player on the screen is supposed to be Denard Robinson.” But EA Sports and the NCAA “kept saying no names were used” (SPORTS.YAHOO.com, 5/23).