Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/May 23, 2013/Marketing and Sponsorship
Published May 23, 2013
YOU CAN DEPEND: Dependable Cleaners yesterday said that it has "teamed up" with the NWSL Boston Breakers this season as the women's soccer club's official dry cleaning partner. In Boston, Ira Kantor noted the brand will "launch the 'Dependable Play of the Game,' where fans can visit its Facebook page and vote on the Breakers’ play of the game after each game." Additional initiatives "include Dependable Cleaners as the title sponsor" for the Breakers game on July 21 agianst the Portland Thorns (BOSTONHERALD.com, 5/22).
I LEFT MY HEART: MEDIA LIFE MAGAZINE's Diego Vasquez wrote S.F. "remains a healthy media market, thanks in part to its successful sports teams." Advertisers are "buying up inventory on TV and radio sports broadcasts to reach" area fans. An ad buyer said, "The San Francisco sports industry has been thriving with the 49ers' Super Bowl appearance and also the Giants winning the World Series and continuing to do well this season" (MEDIALIFEMAGAZINE.com, 5/21).