Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign CAA Signs On As Title Sponsor Of WCOS Fox Sports Engage Launched For Social Media Top Sponsors Call Meeting With FIFA Bumgarner Tops MLB's First-Half Jersey Sales
SBD/May 23, 2013/Marketing and Sponsorship
Published May 23, 2013
YOU CAN DEPEND: Dependable Cleaners yesterday said that it has "teamed up" with the NWSL Boston Breakers this season as the women's soccer club's official dry cleaning partner. In Boston, Ira Kantor noted the brand will "launch the 'Dependable Play of the Game,' where fans can visit its Facebook page and vote on the Breakers’ play of the game after each game." Additional initiatives "include Dependable Cleaners as the title sponsor" for the Breakers game on July 21 agianst the Portland Thorns (BOSTONHERALD.com, 5/22).
I LEFT MY HEART: MEDIA LIFE MAGAZINE's Diego Vasquez wrote S.F. "remains a healthy media market, thanks in part to its successful sports teams." Advertisers are "buying up inventory on TV and radio sports broadcasts to reach" area fans. An ad buyer said, "The San Francisco sports industry has been thriving with the 49ers' Super Bowl appearance and also the Giants winning the World Series and continuing to do well this season" (MEDIALIFEMAGAZINE.com, 5/21).