Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/May 23, 2013/Marketing and Sponsorship
Published May 23, 2013
YOU CAN DEPEND: Dependable Cleaners yesterday said that it has "teamed up" with the NWSL Boston Breakers this season as the women's soccer club's official dry cleaning partner. In Boston, Ira Kantor noted the brand will "launch the 'Dependable Play of the Game,' where fans can visit its Facebook page and vote on the Breakers’ play of the game after each game." Additional initiatives "include Dependable Cleaners as the title sponsor" for the Breakers game on July 21 agianst the Portland Thorns (BOSTONHERALD.com, 5/22).
I LEFT MY HEART: MEDIA LIFE MAGAZINE's Diego Vasquez wrote S.F. "remains a healthy media market, thanks in part to its successful sports teams." Advertisers are "buying up inventory on TV and radio sports broadcasts to reach" area fans. An ad buyer said, "The San Francisco sports industry has been thriving with the 49ers' Super Bowl appearance and also the Giants winning the World Series and continuing to do well this season" (MEDIALIFEMAGAZINE.com, 5/21).