SBD/May 23, 2013/Marketing and Sponsorship

Workout Partner: Danica Patrick Shoots New Go Daddy Spot At Charlotte Gym

NASCAR driver Danica Patrick -- Go Daddy’s “most famous spokesperson -- did wear form-fitting workout clothes for the photo and video shoot” that she did yesterday in Charlotte, but she “wasn’t there to create something controversial,” according to Theoden Janes of the CHARLOTTE OBSERVER. The focus was “on the business at hand: Two Pros Fitness.” Go Daddy chose to feature the gym “as part of Coca-Cola 600 Weekend, contacting owners E.Z. Smith and Roland Payne just two weeks ago to offer to build a new website for Two Pros Fitness ... and to see if it was all right to bring Patrick to the gym for a visit.” Two Pros Fitness’ new website -- www.twoprosfitness.com -- launched Tuesday. The promos shot yesterday “will be used online and circulated via social media over the weekend.” As Patrick “posed next to a heavy bag toward the rear of the gym,” more than a “dozen people grunted through a circuit of exercises" (CHARLOTTE OBSERVER, 5/23).
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