SBD/May 22, 2013/Marketing and Sponsorship

Plaxico Burress Releasing New Luxury Men's Hosiery Line; Product Available Next Month

Steelers WR Plaxico Burress has created a new men's luxury hosiery line that will "retail for $24 or more a pair, and will be released to retail next month," according to Tony Gervino of the N.Y. TIMES. Burress helped promote the line with the "usual news media rounds and started a Twitter account, @PlaxicoSocks." He said, "I’ve been planning my sock line from behind the scenes for a couple of years; nobody even knew I was doing it." Burress "refused to speculate on a post-NFL career in fashion." But he said that he was "confident" he "could provide a deep threat for Pittsburgh while still expanding his hosiery business." Burress: "The ultimate goal is to get into bow ties, cuff links and belts. Definitely belts. Come on, who doesn’t need a great belt?" (N.Y. TIMES, 5/22).
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