SBD/May 22, 2013/Marketing and Sponsorship

Back To Basics: And1 Sponsoring Labor Day Grass-Roots Hoops Tourney At Temple

Former Temple Univ. footwear and apparel sponsor And1 is returning to the Philadelphia campus as title sponsor for a grass-roots basketball tourney Aug. 29-Sept. 1. The 12-team winner-take-all event will offer a $100,000 cash prize to the winner. IMG is handling event management and sales for the tournament, which is open to pros and amateurs. Members of the winning team are expected to become the new faces of And1, in the tradition of the old And1 Mixtape Tour. And1 started in suburban Philadelphia in '93 and has been sold over three times since '05. The brand is now owned by N.Y.-based High Life Apparel, a former And1 licensee.
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