Radisson Suspends Vikings Sponsorship Richard Sherman Releases Line Of Sunglasses Big West Signs Five-Year Deal With Learfield Univ. Of Illinois Calls For Coors To Pull Billboards Adidas' Hainer Coming Under Pressure From Investors Nike-Under Armour Rivalry Growing Major Sponsors Sticking By NFL Pepsi Promo Offers Fans Free 49ers Tix Under Armour-Notre Dame Deal Benefits Both Marketplace Roundup
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SBD/May 21, 2013/Marketing and Sponsorship
Published May 21, 2013
PUNCH BUGGY: Volkswagen of America VP/Marketing Kevin Mayer said of the automaker possibly returning as an advertiser during Fox' Super Bowl telecast in '14, “It's a perennial consideration. For us it always goes back this -- what can we do in that entire quarter that really parlays the Super Bowl? So now we're looking at 2014, and seeing what our priorities are” (AD AGE, 5/21 issue).
TAG, YOU'RE IT: Seahawks and MLS Sounders license plates will become available in Washington state next year, with the Seahawks plate featuring a 12 flag with a fading blue backdrop while the Sounders plate displays the team’s rave green color with a scarf held by a fan. Both plates feature the individual team logos. Net proceeds from the Seahawks plate sales will go to InvestED, a Seattle-based non-profit that partners with schools statewide to help students from low-income families (Seahawks/Sounders).