Verizon Makes IndyCar Sponsorship Official UA Looks To Curry To Grow Basketball Biz Auburn's Under Armour Ties Questioned Many Brands Breaking Ads During March Madness Rickie Fowler Back Promoting Crowne Plaza Oshie Teams Up With Enterprise Rent-A-Car Kraft Not Returning As LPGA Major Sponsor NCAA Won't Allow Baylor's New Adidas Unis Dick's Sporting Goods Backs Youth Athletics Gatorade Relaunching Propel Brand
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SBD/May 21, 2013/Marketing and Sponsorship
Published May 21, 2013
PUNCH BUGGY: Volkswagen of America VP/Marketing Kevin Mayer said of the automaker possibly returning as an advertiser during Fox' Super Bowl telecast in '14, “It's a perennial consideration. For us it always goes back this -- what can we do in that entire quarter that really parlays the Super Bowl? So now we're looking at 2014, and seeing what our priorities are” (AD AGE, 5/21 issue).
TAG, YOU'RE IT: Seahawks and MLS Sounders license plates will become available in Washington state next year, with the Seahawks plate featuring a 12 flag with a fading blue backdrop while the Sounders plate displays the team’s rave green color with a scarf held by a fan. Both plates feature the individual team logos. Net proceeds from the Seahawks plate sales will go to InvestED, a Seattle-based non-profit that partners with schools statewide to help students from low-income families (Seahawks/Sounders).