DeWalt Extends Sponsorship With Matt Kenseth Coastal Carolina Reaps Benefits From CWS Victory Boris Berian Officially Signs With New Balance Reds' Free Pizza Giveaway Falling Short Olympic Sponsors Worry About Rule 40 Wimbledon Underdog Willis Could Cash In Icelandic Success Leads To Jersey Sales BMX Rider Enlists Sponsors For Video Series Marketplace Roundup Serena Draws Praise For Wimbledon Outfit
SBD/May 21, 2013/Marketing and Sponsorship
Published May 21, 2013
PUNCH BUGGY: Volkswagen of America VP/Marketing Kevin Mayer said of the automaker possibly returning as an advertiser during Fox' Super Bowl telecast in '14, “It's a perennial consideration. For us it always goes back this -- what can we do in that entire quarter that really parlays the Super Bowl? So now we're looking at 2014, and seeing what our priorities are” (AD AGE, 5/21 issue).
TAG, YOU'RE IT: Seahawks and MLS Sounders license plates will become available in Washington state next year, with the Seahawks plate featuring a 12 flag with a fading blue backdrop while the Sounders plate displays the team’s rave green color with a scarf held by a fan. Both plates feature the individual team logos. Net proceeds from the Seahawks plate sales will go to InvestED, a Seattle-based non-profit that partners with schools statewide to help students from low-income families (Seahawks/Sounders).