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One FC Builds MMA In Asia, Focusing On China As UFC Moves In Slowly
Published May 20, 2013
THAI ONE ON: In Las Vegas, Alan Snel reports locally based combat sport organization Lion Fight Promotions is “hoping to emerge from UFC’s massive shadow.” Lion Fight is “counting on increased fan interest in the sport of Muay Thai to generate enough revenues by year’s end to let the company break even.” Muay Thai fighting is “similar to UFC battles, but without UFC’s ground fighting, wrestling and grappling.” Lion Fight President & CEO Scott Kent “bought into the sport by investing about $500,000 to start” the company, signing a sports marketing specialist “to find sponsors and joining forces with Mark Cuban’s AXS TV network to broadcast” its fights. Kent’s investors include Las Vegas Harley-Davidson President Don Andress, whose company “will sponsor fight events.” Kent said that he also “enlisted a high-profile investor” in N.Y.-based Fortress Investment Group Founder Wes Edens, and another investor is Ken Gardner, a “former Las Vegas air conditioning company owner” (LAS VEGAS REVIEW-JOURNAL, 5/20).