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SBD/May 20, 2013/Franchises
Buzzword: Bobcats Reportedly Begin Process Of Changing Name To Hornets
Published May 20, 2013
MAKING THE RIGHT CALL: In Charlotte, Tom Sorensen wrote as "obvious as the move was, the Bobcats got one right." What it will do is "put the Bobcats in position to further their relationship with fans." A team can "only be new once," but if changing the name "makes fans feel as if it is, why not?" (CHARLOTTE OSERVER, 5/19). Also in Charlotte, Scott Fowler presented a 10-point plan as to what the Bobcats should "do next now that they have really decided to change their name to the Charlotte Hornets." This is "absolutely the right thing to do, but it’s like jumping into a swimming pool." There is "no way to halfway do it" (CHARLOTTE OBSERVER, 5/19). In North Carolina, Richard Walker wrote based on the Bobcats’ "woeful nine-year history -- one winning season, one playoff appearance and zero postseason victories -- there’s little reason to believe just changing a name will do anything special." While a name change will "surely benefit the NBA’s marketing department with sales of updated Hornets’ gear, it’s far from certain that a name change means Charlotte’s Time Warner Cable Arena will be filled with fans night after night" (GASTON GAZETTE, 5/19).
REASON TO BEE-LIEVE: In Charlotte, Jonathan Jones noted area resident John Morgan started the "We Beelieve" campaign three years ago. The campaign "grew from an internet petition to a Facebook page to television commercials broadcast in the Charlotte market." Morgan said, "I think we kind of brought the conversation into the public consciousness" (CHARLOTTE OBSERVER, 5/19). The CHARLOTTE OBSERVER's Sorensen wrote the name change will "better enable the Bobcats" to become part the city. Fans who "cared not at all about the BobJohnsonCats will buy caps and jerseys and show up at Time Warner Cable Arena to watch their team play." If they "like what they see, and enjoy the experience, they'll return" (CHARLOTTEOBSERVER.com, 5/18).