MLB, Dish Sign Multiyear Renewal NCAA Tourney Audience Best Since '93 App Review: NCAA Tourney On CBS Sports Is WWE Network's Growth Sustainable? Albert, Costas, Michaels To Call Boxing Former NFLer Coy Wire Joins CNN Sports Elite Eight Up Big For CBS, Turner Players' Tribune Continues Maintaining Mission Media Notes NCAA Tourney Continues Record Ratings
Upcoming Conferences and Events
SBD/May 17, 2013/Media
U.S. Open Deal The Latest Example Of The Blurring Lines Between Broadcast, Cable
Published May 17, 2013
GOOD MOVE FOR FANS: In L.A., Meg James writes the move "should make it easier for tennis fans to find the matches on one television outlet, rather than the current channel-bouncing that was going on." Having the U.S. Open has "been something of a mixed blessing" for CBS. While tennis "attracts a well-to-do audience that advertisers covet, its numbers are relatively small compared to other professional sports." USTA execs when pressed said that they "weren't unhappy with CBS, but that ESPN offered a more lucrative package." Smith: "CBS has been a fabulous partner. This was about moving forward" (L.A. TIMES, 5/17). TENNIS.com's Peter Bodo wrote CBS "shepherded the game through the Open era, and deserves much credit for opening tennis up to an enormous audience -- mostly through its substantial and generally excellent coverage of the U.S. Open." Still, this is a "great win for tennis." This is a "watershed event" for the sport, and "probably for sports broadcasting in general" (TENNIS.com, 5/16).
USTA EXTENDS IN CANADA: TSN and RDS have extended their partnership with the USTA with a new 11-year multimedia rights agreement for the U.S. Open. TSN and RDS will have exclusive Canadian coverage of the U.S. Open Finals for the first time (TSN).