SBD/May 17, 2013/Marketing and Sponsorship

Univ. Of Michigan Has No Plans For Alternate Uniform During '13 Football Season

Michigan's AD said that any helmet change would be a one game kind of deal
Univ. of Michigan AD Dave Brandon said that there are “no plans to wear an alternate jersey" from adidas during the '13 regular season, according to Matt Charboneau of the DETROIT NEWS. But Brandon did say that the trend of having multiple uniforms is “extremely popular and that Michigan fans can expect more in the future.” Brandon: "The student-athletes love it, absolutely love it. The coaches love it, because the student-athletes love it. The recruits may love it even more than the student-athletes.” Charboneau reported Michigan's winged helmet "might not be so quick to change." Brandon cited a study which said that the helmet was “among the most iconic and most popular in college football and will be careful of any tweaks.” He said, "It's going to be a big decision for us to ever make a change to the helmet, and if we do, it'd clearly be for a one game kind of deal. I would never say never.” He added, “Our helmet is an integral part of what defines Michigan. And to the extent we ever do something one-off with the helmet, we have to be really careful with it" (DETROIT NEWS, 5/17). In Ann Arbor, Kyle Meinke noted this year’s game against Notre Dame “seemed like a good bet for an alternate jersey, after the ‘Under The Lights’ uniforms for the teams' 2011 game became a smash hit.” The two teams are “rekindling that prime-time matchup this year, with another night game at the Big House -- but this time, apparently without the alternate duds.” Brandon: "We don't have any plans to do something different" (ANNARBOR.com, 5/16).
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