SBD/May 17, 2013/Marketing and Sponsorship

EA Sports, Amazon Team On "Madden" Promo That Includes Free Sunday Ticket Max

EA Sports is running a promotion with Amazon for the forthcoming "Madden NFL 25" in which a $99 anniversary edition will come with a free year of NFL Sunday Ticket Max on DirecTV. The Sunday Ticket offer, limited to 100,000 total purchases on the XBox 360 and PlayStation 4 platforms, represents part of a larger promotional push around the 25th anniversary of the popular video game that included a legacy-oriented cover vote and the name change for this year's edition. "Our best promotional programs are very often with other NFL partners, and this is certainly the case again here with DirecTV, since there's a pretty big crossover between 'Madden' fans and Sunday Ticket fans, and our interests are aligned," said EA Sports Senior Marketing Dir Anthony Stevenson. "Madden NFL 25" will be released Aug. 27.
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