Marketing and Sponsorship

EA Sports, Amazon Team On "Madden" Promo That Includes Free Sunday Ticket Max

By Eric Fisher 5.17.2013

EA Sports is running a promotion with Amazon for the forthcoming "Madden NFL 25" in which a $99 anniversary edition will come with a free year of NFL Sunday Ticket Max on DirecTV. The Sunday Ticket offer, limited to 100,000 total purchases on the XBox 360 and PlayStation 4 platforms, represents part of a larger promotional push around the 25th anniversary of the popular video game that included a legacy-oriented cover vote and the name change for this year's edition. "Our best promotional programs are very often with other NFL partners, and this is certainly the case again here with DirecTV, since there's a pretty big crossover between 'Madden' fans and Sunday Ticket fans, and our interests are aligned," said EA Sports Senior Marketing Dir Anthony Stevenson. "Madden NFL 25" will be released Aug. 27.

PREVIOUS Univ. Of Michigan Has No Plans For Alternate Uniform During '13 Football Season NEXT U.S. Open Deal The Latest Example Of The Blurring Lines Between Broadcast, Cable

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/05/17/Marketing-and-Sponsorship/EA-Sports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/05/17/Marketing-and-Sponsorship/EA-Sports.aspx