SBD/May 16, 2013/Research and Ratings

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  • Execs Say MLB Has Best Concessions Experience For The Average Fan

    A majority of sports execs say that MLB is the sport that offers the best concessions experience to the average fan, according to a Turnkey Sports Poll conducted in April. Of the execs polled, 60% said that MLB had the best concessions experience, followed by the NBA (10%) and NFL (8%). Execs were also asked how venues could most effectively increase concessions revenue. Faster service was the response for 31% of execs, while 18% said lower prices and 15% said more food variety (Turnkey).

    Which league offers the best concessions experience to the average fan?
    LEAGUE
    %
    MLB
    60%
    NBA
    10%
    NFL
    8%
    NASCAR
    5%
    NHL
    3%
    MLS
    2%
    Not sure/No response
    12%

    How could venues most effectively increase concessions revenue?
    RESPONSE
    %
    Faster service
    31%
    Lower prices
    18%
    More food variety
    15%
    In-seat ordering and/or service
    14%
    More healthy food options
    13%
    Discounts/value menus
    7%
    Higher prices
    2%
    Not sure/No response
    1%

     

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