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SBD/May 16, 2013/Research and RatingsPrint All
A majority of sports execs say that MLB is the sport that offers the best concessions experience to the average fan, according to a Turnkey Sports Poll conducted in April. Of the execs polled, 60% said that MLB had the best concessions experience, followed by the NBA (10%) and NFL (8%). Execs were also asked how venues could most effectively increase concessions revenue. Faster service was the response for 31% of execs, while 18% said lower prices and 15% said more food variety (Turnkey).Which league offers the best concessions experience to the average fan?
LEAGUE% MLB60% NBA10% NFL8% NASCAR5% NHL3% MLS2% Not sure/No response12%
How could venues most effectively increase concessions revenue?
RESPONSE% Faster service31% Lower prices18% More food variety15% In-seat ordering and/or service14% More healthy food options13% Discounts/value menus7% Higher prices2% Not sure/No response1%