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SBD/May 15, 2013/Marketing and Sponsorship
Shaq-i-licious: O'Neal Inks Deal With Arizona Beverages For Image On Soda Cans
Published May 15, 2013
KEEPING IT REAL? AUTOMOTIVE NEWS' Vince Ford Jr. noted TNT's Charles Barkley on Monday night's episode of "Inside The NBA" took a shot at O'Neal "about his LaCrosse ads by saying O'Neal was rubbed down with Gold Bond Lotion to fit in." That led to the following exchange:
Barkley: "Had to grease your body to get in that Buick."
O'Neal: "It takes me two seconds to get in my Buick."
Barkley: "Kenny (Smith) told me only you and one of your kids can fit. You have to go to the amusement park with just one kid at a time."
O'Neal: "It's probably true."
Buick Communications Group Manager Nick Richards yesterday confirmed that O’Neal “does indeed drive a Buick,” and that O'Neal's black ‘13 Buick LaCrosse -- his “first -- was delivered to him earlier this month.” Richards said, "Ever since he started doing those spots, he and Charles have been going back and forth on the show." He added that the ads “have performed well.” Richards: "From an advertising standpoint, his spots have copy tested better than anything else we've done" (AUTONEWS.com, 5/14).