SBD/May 15, 2013/Marketing and Sponsorship

Marketplace Roundup

AD WEEK’s Andrew McMains noted late Baseball HOFer Babe Ruth’s image “appears in a new ad for Jockey Sport underwear” that debuted on Monday. Ruth “takes up but a few seconds" in a 30-second ad that "mainly focuses on modern day sports men in sweaty settings: a weight room, a basketball court and a soccer field” (ADWEEK.com, 5/13).

STANDING GUARD: MLIVE.com’s Tarryl Jackson reported the Michigan National Guard is "partnering with Michigan International Speedway" and sponsoring the Aug. 17 NASCAR Camping World Truck Series race. The Michigan National Guard 200 will mark "the first time that the organization has sponsored a race.” The organization also will continue to partner with MIS for "race activities at all of the events held at the track this year” (MLIVE.com, 5/14).

THE LADIES' TEES: GOLF DIGEST’s Stephen Hennessey reports Loudmouth has a “new partnership with Japanese company Sanrio, the creator of the popular Hello Kitty character.” Loudmouth will produce a "new collection for women golfers" comprised of “four patterns to choose from -- pink and black, blue and gold, red and black and houndstooth -- in mini-shorts, skorts and pants” (GOLF DIGEST STIX, 5/15 issue).

SPUR OF THE MOMENT: AGLAMSLAM.com’s Heather Zeller reported luxury watchmaker Tissot “debuted a new signature timepiece” by Spurs G Tony Parker that includes a basketball graphic and Parker’s No. 9 on the dial. The watch is “limited to 4,999 pieces and each will feature a case which is finely engraved and a case back” that is silk printed with Parker’s signature and number (AGLAMSLAM.com, 5/13).
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