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SBD/May 14, 2013/Marketing and Sponsorship
Bob Hope Airport Signs Marketing Deal For Rose Bowl Stadium, UCLA Athletics
Published May 14, 2013
GOING COAST TO COAST: Barclays Center yesterday announced a deal with USC for brand exposure during home football games at L.A. Memorial Coliseum. Fox-owned USC Sports Properties helped broker the deal (Barclays Center). SPORTSBUSINESS JOURNAL's Don Muret reports the three-year deal, "valued in the low to mid-six figures annually, gives Barclays Center officials the opportunity to entertain at two games a season in one of four temporary suites set up in the stadium's east end zone." USC Sports Properties VP & GM Dan Shell said that the venue "will get 35 suite tickets a game, pregame sideline access for its guests and a presence at the midfield coin toss for those two games" (SPORTSBUSINESS JOURNAL, 5/13 issue).