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SBD/May 13, 2013/Media
Mayweather Gets Over 1 Million PPV Buys For First Showtime Bout, But Short Of HBO Finale
Published May 13, 2013
PLENTY OF EXPOSURE: In L.A., Lance Pugmire noted the Mayweather-Guerrero fight was “publicized through reality shows that aired on Showtime and CBS, on the numerous CBS radio affiliates and by a Mayweather appearance at the Final Four in April.” Espinoza said that reports “speculating that Showtime fell short of its ‘break-even point’ are ‘absolutely untrue.’” Pugmire wrote perhaps “most importantly for the network, Mayweather emerged victorious and healthy from the bout and intends to fight again Sept. 14 in a possible super-fight” against Canelo Alvarez (LATIMES.com, 5/10). Espinoza said that Showtime Sports was “thrilled with the marketing and promotion efforts from Showtime and from multichannel distributors, as well as from corporate siblings CBS and CBS Radio” (MULTICHANNEL NEWS, 5/13 issue).