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SBD/May 13, 2013/Franchises
Avs Shake Up Front Office; Josh Kroenke Succeeds Lacroix As President, Sakic Promoted
Published May 13, 2013
THE END OF AN ERA: The DENVER POST's Dater noted Lacroix retains the "somewhat nebulous title of 'adviser,'" but Friday's events made it clear he "has no real power anymore with the Avs, which is as much of a culture shock as it gets for this team." The Lacroix name was "synonymous with Avalanche hockey, almost as much as the 'A' logo with the swirling soft-serve ice cream on the front." The Lacroix reign was "famous for many great things, including two Stanley Cups and an NHL-record nine consecutive division championships." But the last few years "have made it clear: Something had to change." The Avs always have been "a media-shy team that never believed much in the marketing of individual players." They got "away with that when winning multiple division titles and the occasional Stanley Cup." But when times "got worse, the team became even more encrusted in media indifference and paranoia." Dater: "Fair or not, the Avs under Lacroix became stereotyped for defensiveness and a tone-deaf demeanor, a hear-no-evil, see-no-evil persona that became something of a self-parody after a while" (DENVER POST, 5/12).