MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR NHL's Failed Guardian Project Back In Headlines Marketplace Roundup Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR Alfa Romeo Spot Scores During WBC Games Toyota Promos At NASCAR Races Paying Off Sacramento, Kings To Refinance '97 Arena Loan
SBD/May 10, 2013/Marketing and Sponsorship
Walking The Runway: Heat Stars Once Again Making Headlines For Sartorial Choices
Published May 10, 2013
NBA players are once again making headlines for their fashion choices during the postseason, and Lucky Magazine Contributing Style Editor Lori Bergamotto said the trend this year has these "strong, tall, confident men looking for more of a feminine side to their clothing." Bergamotto noted Heat F Chris Bosh recently wore a "head-to-toe pink suit" and Heat F LeBron James wore a "printed sweater" during the opening round. Bergamotto: "I think you’re going to see a lot more feminine details on these really masculine men. The dichotomy of that has become very interesting to them." Heat G Dwyane Wade following Game 2 of the team's Eastern Conference Semifinals series against the Bulls wore a brightly-colored floral jacket, and Bergamotto said, "Far be it from me to critique Donatella Versace, but I don’t know that this was the perfect choice for Dwyane Wade. ... It is a floral explosion bomber jacket." She noted Wade has "definitely become the face of style for the NBA and I think he has turned up the volume with this jacket." Bergamotto: "It is floral, it is in your face and it is definitely a statement.” ESPN’s Israel Gutierrez said of Wade’s jacket, “It’s a good balance. You’ve got this really physical player, then you’ve got sort of this nice, soft flowery jacket afterwards that sort of eases everybody’s concerns.” Gutierrez said Wade and James “are some of the most confidant people in the world because they’re so good at what they do, and confidence translates to fashion." Gutierrez: "These guys feel like they can pull off anything. Frankly, I think Dwyane’s jacket probably got a bad rap because if you look at it from head-to-toe -- the entire getup -- it actually looks pretty cool, but only a few people could get away with it” (“SportsCenter,” ESPN, 5/10).