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Marketing and Sponsorship

Walking The Runway: Heat Stars Once Again Making Headlines For Sartorial Choices

NBA players are once again making headlines for their fashion choices during the postseason, and Lucky Magazine Contributing Style Editor Lori Bergamotto said the trend this year has these "strong, tall, confident men looking for more of a feminine side to their clothing." Bergamotto noted Heat F Chris Bosh recently wore a "head-to-toe pink suit" and Heat F LeBron James wore a "printed sweater" during the opening round. Bergamotto: "I think you’re going to see a lot more feminine details on these really masculine men. The dichotomy of that has become very interesting to them." Heat G Dwyane Wade following Game 2 of the team's Eastern Conference Semifinals series against the Bulls wore a brightly-colored floral jacket, and Bergamotto said, "Far be it from me to critique Donatella Versace, but I don’t know that this was the perfect choice for Dwyane Wade. ... It is a floral explosion bomber jacket." She noted Wade has "definitely become the face of style for the NBA and I think he has turned up the volume with this jacket." Bergamotto: "It is floral, it is in your face and it is definitely a statement.” ESPN’s Israel Gutierrez said of Wade’s jacket, “It’s a good balance. You’ve got this really physical player, then you’ve got sort of this nice, soft flowery jacket afterwards that sort of eases everybody’s concerns.” Gutierrez said Wade and James “are some of the most confidant people in the world because they’re so good at what they do, and confidence translates to fashion." Gutierrez: "These guys feel like they can pull off anything. Frankly, I think Dwyane’s jacket probably got a bad rap because if you look at it from head-to-toe -- the entire getup -- it actually looks pretty cool, but only a few people could get away with it” (“SportsCenter,” ESPN, 5/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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