NASCAR Hopes Format Captures New Fans As Top Stars Retire, Young Drivers Carry Hope New Balance Signs Multiyear Deal With Lindor Disney, NASCAR To Promote "Cars 3" Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package
SBD/May 10, 2013/Marketing and Sponsorship
Front Row Motorsports Gets Image, Financial Boost From One-Two Finish At Talladega
Published May 10, 2013
CLOSING UP SHOP? ESPN's Brad Daugherty noted stories about Phoenix Racing Owner James Finch considering shutting down operations due to a lack of sponsorship come out "about every season," but he thinks Finch is "very, very serious this time." Daugherty said, "The inability to garner the sponsorship that he needs to be successful and spending his own money, which is unbelievable the amount of money he has spent out of his pocket to be a part of this sport. It's just gotten to where it's overwhelming and he's a little bit tired. It'll be sad if he goes away. We know that whenever the Phoenix Racing team shows up, they're there for one thing and that's to win the race" ("NASCAR Now," ESPN2, 5/8).